Road safety

Backwards accident II

houtlust — Fri, 07 Apr 2006 19:09:00 GMT

The difference 5k's making. A reconstruction made by the Australian TAC road safety.
More info at the dedicated website.
Wonderfull done, playing a film backwards but where did we saw that same technique also?
(or watch the mov-version here)
Agency Grey
(via)

TAC made another video about the same subject.
Video below
(or watch the mpg-version here)

Consumer Generated Activism

houtlust — Sat, 01 Apr 2006 21:30:00 GMT

At the General Motors website you make your own commercial for the new SUV Tahoe.
SUV's are often criticized because of the environmental and safety aspects. They spend a lot of gasoline and they are very unsafe if you're not inside the SUV.
So what would you do if you don't like them?
Make fun by making ads!

Chevy Ads can be fun
Heavy on the Chevy
More at YouTube
Make your own
(via)

No fun being dead

houtlust — Thu, 30 Mar 2006 20:56:00 GMT

The Insurance Corporation of British Columbia Canada (ICBC) started a new campaign recently: It's no fun if you're dead.
Although the ICBC is not a 100% nonprofit organisation, I think it's good that the businessworld take responsibilty.
I'm going to post more about this responsibilty in the future.

Going to the movies isn't fun when your date is dead. This is the bold approach behind It's no fun if you're dead — ICBC's new road safety campaign targeting youth aged 18 to 21.
In 2004, car crashes in B.C. killed 44 youth aged 18 to 21 and injured more than 7,500. Car crashes remain the number one killer of youth, and a leading cause of accidental death for all age groups. ICBC is committed to countering this trend.
The 2006 youth campaign, launched March 3, is centred on an interactive website, www.nofunbeingdead.com. Designed to engage and educate, the website presents the grim consequences of inappropriate driving behaviour, in a youth-focused manner.
"Youth are bombarded with messages from all fronts. To cut through the clutter, ICBC wanted a message that was edgy and attention-grabbing," said Laurie Baker, manager of provincial loss prevention.

It's obvious that this campaign is meant for young drivers, looking in that perspective the communication is very well done.

Watch tv-spot Tennis
Watch tv-spot Frisbee
Watch tv-spot Video game
Watch tv-spot Chess

Agency Wasserman & Partners
(via via)

Driving crazy

houtlust — Sun, 26 Mar 2006 23:04:00 GMT

Dying To Talk.
Tv-spot from Pedestrian Council Of Australia.
Agency Saatchi & Saatchi

Watch the Tv-spot

Scarhead: Speed Kills - Slow Down
Tv-spot from Pedestrian Council Of Australia.
(Mpeg version here)

Could YOU live with the shame?
Tv-spot from National Safety Council Ireland.
(Avi version here)
More Road Safety video's from Ireland at Llámame Lola

Absolute stupidity

houtlust — Sat, 25 Mar 2006 15:44:00 GMT

What to say about this? Although I like these it's not that creative.
These ads are from the Bucharest Traffic Police.
Agency Mercury Promotions Romenia
(via)

Make a Film, Make a Difference

houtlust — Wed, 08 Mar 2006 22:18:00 GMT

Are you a young film maker and do you live in Victoria, Australia? This could be your chance to be in the director’s chair and have your short film shown in cinemas and at youth festivals around Victoria. You’ll also be helping to change the way young people think about driving and taking risks on the road.
The 2006 ‘Make a Film, Make a Difference’ competition opens for entries on 20 April 2006 and closes 18 June 2006.
You can sign in here.

The competition is organised by the Australian Transport Accident Commission.

On their website you can see the winners of the last three years.

These are the winners from 2005:
Video 1: The realities of the future are presented to a couple of school-aged boys in this movie titled 'Swing'.
Video 2: Voices from the death in 'Denial'.

Wreath

houtlust — Sun, 12 Feb 2006 00:20:00 GMT

It's a common sight to see flower sellers at traffic signals in Mumbai. During the season leading to Christmas and New Year, for about three weeks, wreaths were given to these flower sellers to display them along with their flowers and bouquets as they approached cars stopped at traffic signals.
This campaign is from Help for the Hopeless in Mumbai, India. (I didn't find any website of them)
Agency Contract Advertising Pvt Ltd

(via)

Backwards accident

houtlust — Fri, 03 Feb 2006 20:18:00 GMT

Playing a film backwards is an common used technique. Using it in these tv-spots is very obvious.
It lets you see how a traffic accident begins.
The images above are from the pricewinning campaign made by the agencies Bocca and Locomotive for the Danish Road Safety Council.

Tv-spot Cyclist
Tv-spot Crash

The same technique is used in 'Lucky' made by Abbott Mead Vickers BBDO for the UK Department for Transport.
The campaign tells that it really make a difference when you limt your speed.
I like the Danish campaign more because it's less artificial then the UK one.
Thanks to the Llámame Lola-crew for sending the Danish campaign.

Tv-spot Lucky