Animal rights

Furs. Aren't they a scream?

houtlust — Sun, 02 Apr 2006 23:18:00 GMT

Print ads from the Portuguese animal rights organisation Accao Animal.
A bit strange subject to me, because in the Netherlands it's forbidden to trade furs from cats and dogs.
I don't know if I like these ads. The photography is too goody-goody for me.
It's too easy making profit out of sentimentality.
Agency BBDO Portugal
(via)

No cage is big enough

houtlust — Fri, 31 Mar 2006 00:45:00 GMT

Click image to enlarge

New outdoor campaign from the German animalrights organisation NOAH.
Oversized posters depicting life-sized wild animals were individually folded and crumbled in order to fit into the much smaller City Light Poster.
That's how we treat animals.
Agency Jung von Matt

Tv-spot Choose your ringtone
(watch mpg version here)

Don't eat Snoopy, Scooby or Garfield

houtlust — Mon, 13 Mar 2006 21:24:00 GMT

Andre from Creative Aid sent in this artwork. It's for PAWN, the Philippine Animal Welfare Society. They want to stop the legalization of killing and eating dogs and cats.
People from the Philippines are asked to write their government a protest letter.
Andre is this really happening in your country?

Copy: What's more disturbing is, it really happens.
Agency: JWT Manila
CD: Dave Ferrer
Writer: Tin Sanchez
Art Directors: Brandie Tan, Javey Villones
Illustrators: Jun San Juan, Javey Villones

Life in sea

houtlust — Sat, 11 Mar 2006 00:32:00 GMT

Click image to enlarge

Copy:
The underwater world is miraculous nicely and indispensable for people and animal. Although the seas are fished out rapidly and millions of sea animals die unnecessarily in fish nets. Also this fish. You can do something about it. How? Use the 'VISwijzer'. This way you know exactly which nice fishes can you eat without fealing bad.
('VISwijzer" have two meanings in Dutch: 1: fish wise; 2: fish manual)

This is the new worldwide campaign of the World Wildlife Fund (WWF). The copy above explains all. The artwork is not so spectacular as the WWF-post here before but not less important.
The campaign have two goals. Tell the fishing trade to fish with responsibility. And ask the fish consumer to buy only fish with a hallmark.
The start of the campaign is also the start of building this hallmark.

The first picture above is from the start of this campaign in the Netherlands at the beach.
Watch the video about this event (in dutch).

The campaign is cross-media: print, radio, tv, internet.

Dutch tv-spots:
Visserij Leven in zee 60sec
Visserij Leven in zee tag on
Visserij Leven in zee 30sec

Make a stand

houtlust — Fri, 10 Mar 2006 21:52:00 GMT

Click image to enlarge

Make a Stand - The only thing between their survival and extinction is you.

Powerfull 'outdoor' from WWF (World Wildlife Fund) in the streets of the Beijing Central Business District.
This piece was a way of taking the subject to the hearth of the problem. Passers by could literally stand between a man with a gun and the animal in a symbolic gesture of defiance.
Agency Ogilvy?
(via)

The Meatrix II: Revolting

houtlust — Tue, 21 Feb 2006 23:15:00 GMT

The original Meatrix changed the way we look at meat. The sequel will change the way we feel about cheese. The Meatrix II: Revolting, to be released March 2006. Watch a sneak preview and sign up to be first to receive the film at www.themeatrix2.com.

Time to say goodbye

houtlust — Sat, 18 Feb 2006 16:53:00 GMT

This is one of the most beautiful films I ever saw and heard (what a great sound). I regret, I like visual communication instead of text. A good image can say more then thousand words.
This awardwinning video is from 2002 and is made for IFAW, the International Fund for Animal Welfare.
The subject is still a topic today, Japan is whaling over and over again.
Agency Springer & Jacoby

Watch the video

Design against fur contest 2006: Protect Seals

houtlust — Fri, 10 Feb 2006 23:40:00 GMT

The fourth edition of the Design against fur contest is now open for submissions. This year, the Design Against Fur message is "protect seals".
The theme of the 2006 Design Against Fur poster competition is Canada's commercial seal hunt—the largest and most brutal slaughter of marine mammals on earth.

The competition will take place in two phases. Winners of the Regional Competitions will go forward to an International Competition. The Grand Prize Winner wins $5,000 US and a trip to Stella McCartney's fall fashion show in Paris.
More details about registration and deadline at the contest website.

The image above is the last years winner, poster made by Kristie Kinch from the U.S.
Below the winning poster of 2004, from Yvette Bozsik of Hungaria and the winning poster of 2003, from Nicholas Poitou of France.

New war

houtlust — Wed, 08 Feb 2006 01:12:00 GMT

One agency, two organisations, same idea.

If we continue destroying the rainforest a new war will start. That's the only way animals can survive.
Images above are from Oroverde, the German organisation for protecting the rainforest.

Images below are from the German department of WWF (World Wildlife Fund).
Jede spende macht uns stärker.
Every donation makes us stronger.

Agency: Ogilvy & Mather Franfurt

Feestbeesten

houtlust — Sat, 28 Jan 2006 21:10:00 GMT

We zijn weer een paar weken in het nieuwe jaar en de akties komen weer los na een wat magere tijd.
PETA, 's wereld grootste dierenrechtenorganisatie, pakt flink uit met Milk Gone Wild.

Extravagante omgebouwde partygangers of kunstmatig tot bloedens toe gefokte koeien, wat is het verschil.
De boodschap: melk is niet goed voor je, en de productie ervan al helemaal niet goed voor de koe.
Ben je een feestbeest, koop de latex koeienuiers.
Volgens PETA is tv-spot in de ban gedaan voor de Super Bowl.

Check de Milk Gone Wild website.