Awards

Asia Pacific Advertising Festival

houtlust — Thu, 16 Mar 2006 22:10:00 GMT

Hurray a new festival.
In the following article you can see the winners in the category Public Service Messages & Cause Appeals of the Asia Pacific Advertising Festival 2006 held in Pataya, Thailand.
Good the see the high standards of Asian advertising. Copy is not the strongest part of the Asian region but the use of imagery is one of the best in the world I think.

The images above are from the silver film winner, Bunso from Juvenile Justice Network Phillipines/Unicef.
In fact it's not a classic adfilm but a short documentary. Sad and shocking.

More info about the festival of course at the blog of Sandeep Makam from Chennai, India: Twenty Four.

See the 'nonprofit' winners in Thailand

Make a Film, Make a Difference

houtlust — Wed, 08 Mar 2006 22:18:00 GMT

Are you a young film maker and do you live in Victoria, Australia? This could be your chance to be in the director’s chair and have your short film shown in cinemas and at youth festivals around Victoria. You’ll also be helping to change the way young people think about driving and taking risks on the road.
The 2006 ‘Make a Film, Make a Difference’ competition opens for entries on 20 April 2006 and closes 18 June 2006.
You can sign in here.

The competition is organised by the Australian Transport Accident Commission.

On their website you can see the winners of the last three years.

These are the winners from 2005:
Video 1: The realities of the future are presented to a couple of school-aged boys in this movie titled 'Swing'.
Video 2: Voices from the death in 'Denial'.

Play the finalists. End the killing

houtlust — Fri, 03 Mar 2006 22:17:00 GMT

The civil war in Darfur, Sudan is very serious and that's an understatement. Nearly 3 million people have been affected by the crisis. More than 300,000 people have died from conflict and diseases. 2.5 million civilians have been displaced by the conflict.

mtv.U started the Darfur Digital Activist contest.
The competition: make a game about the crisis in Darfur.
Visitors of www.darfurisdying.com where asked to vote for the best game. The competition is now in the final stage. mtv.U will choose the winner this spring.
The winning concept will be fully developed and deployed.

You can play the concepts of the finalist now. Play the finalists. End the killing.

Stop Genocide Now made a video diary about Darfur.
Watch webcast footage taken over 21 consecutive days in Darfur.

Constructed to destroy

houtlust — Wed, 08 Feb 2006 23:28:00 GMT

click to enlarge

This is the Winner in the Public Service/Social Welfare section of the 7th AdPrint festival at Brasov, Romania.
I love this campaign from Aktionsbuendnis Landmine.de, the german organisation fighting against landmines.
Agency: Scholz & Friends Berlin GmbH

Trashbins

houtlust — Wed, 08 Feb 2006 22:33:00 GMT

The images above are from Samu Social, one of the nominees (public service/social welfare) at the 7th edition of the AdPrint festival in Brasov, Romania.

Samu Social is an French-based organisation for helping homeless people. The pricewinning ads comes from the Romanian department.
I don't speak any Romanian but it is obvious that donations are asked.
Agency: Saatchi & Saatchi

The images below are from Hogar de Cristo, Unicef and Help the Homeless.com.

Hogar de Cristo is based in Chile and their task is to provide an integral and dignified harbor to children, young people and families.
The text on the trashbin gives a menu which you don't want to eat unless you're very hungry.

The work of Unicef is well known.
Agency: Springer & Jacoby, Hamburg

The work of Help the Homeless.com looks also clear but the domain helpthehomeless.com didn't exist anymore.

Lotta is number 618

houtlust — Sun, 18 Dec 2005 00:01:00 GMT

Stockholm telt 3.356 daklozen. Om dit duidelijk te maken werden er tijdens de campagne van Stockholms Stadsmissionen alleen nummers gecommuniceerd.
Deze campagne is de 'Print'-winnaar in de categorie Public Interest van de Epica Awards.
Bureau: Shout

Eurobest, niet al te best

houtlust — Sun, 04 Dec 2005 23:03:00 GMT

Op 1 december was weer de jaarlijkse uitreiking van de Eurobest Awards, de europese prijzen voor de beste creatieve uitingen in reclame.
In de non-profit sector waren het weer de bekende instellingen (Amnesty, WNF, aidsbestrijding) en bureau's (TBWA, Saatchi) die de prijzen wonnen.
Ik maak er niet teveel woorden aan vuil. Kijk en oordeel zelf.
Hieronder een paar die ik wel aardig vind of nog niet eerder gezien had.

Brons in de categorie Print. Oxfam fairtrade. Bureau: LG&F (België).

Zilver in de categorie Print. APAV - Portuguese Association for Victim Support. Bureau: JWT Lissabon.

Brons in de categorie interactief. Website over het Auschwitz proces. Bureau: Blue Mars, Frankfurt.

Schone Schijn

houtlust — Sun, 30 Oct 2005 23:17:00 GMT

Op Commlog, de weblog voor communicatieprofessionals, verbaast Jan-Jelle van Hasselt (Senior consultant bij Pleon) zich over de Schone Schijn Awards 2005 georganiseerd door Milieudefensie.
Volgens Milieudefensie hét jaarlijkse gala voor Nederlandse bedrijven die er in geslaagd zijn zich met behulp van glimmende jaarverslagen en dito reclamefilmpjes een blinkend imago aan te meten dat de groezelige werkelijkheid volledig aan het zicht onttrekt.
Ik denk dat Jan-Jelle een punt heeft. Ik wil best aannemen dat de drie genomineerde bedrijven, ABNAmro, Shell en Worldwood, zich niet altijd 'MVO' profileren. Maar het wordt nergens duidelijk waarom juist deze drie. Heeft Milieudefensie toevallig over hen een flink dossier of zijn deze drie echt de grootste slechterikken?